Courage, determination and passion.
When the first 2 skins were laid out on a kitchen table 29 years ago, who would have thought we could build a company that defines an Australian Icon.
The family’s stubborn characters, have maintained that we stay truly Australian made. Sure we could go offshore or part produce, like some of our competitors. Sure there would be more money in the short term. More sales, bigger margins, better profits. When Australia’s fashion industry started to close its factories and move offshore, I was warned we would fail, told I should close production while I still could.
But where is the detail, where is the pride and where is the love?
Being a part of this business all my life, I grew up with cutting knifes, stitches, colour roller coating this amazing material. Packing boxes, chasing accounts and selling trips. I learnt life through these boots and am happy with the lessons they have taught me.
This business is tough, challenging and rewarding. We all take such pride in the products and peoples enjoyment of them. How can you go wrong providing people with warmth and comfort? It’s our gift to the world.
